There are many versions of the joke below. This one, from Funny and Jokes's Bill Gates Meets His Programmer, is directed at Microsoft, but the phenomenon it describes is universal.
Bill Gates suddenly dies and finds himself face to face with God. God stands over him and says, "Well Bill, I'm really confused on this one. It's a tough decision. I'm not sure whether to send you to Heaven or Hell. After all, you helped society enormously by putting a computer in almost every home in America, yet you also created that ghastly Windows '98 among other indiscretions. I believe I'll do something I've never done before; I'll let you decide where you want to go."
Bill pushed up his glasses, looked up at God and replied, "Could you briefly explain the difference between the two?" Looking slightly puzzled, God said, "Better yet, why don't I let you visit both places briefly, then you can make your decision. Which do you choose to see first, Heaven or Hell?"
Bill played with his pocket protector for a moment, then looked back at God and said, "I think I'll try Hell first." So, with a flash of lightning and a cloud of smoke, Bill Gates went to Hell.
When he materialized in Hell, Bill looked around. It was beautiful and clean, a bit warm, with sandy beaches and tall mountains, clear skies, pristine water, and beautiful women frolicking about. A smile came across Bill's face as he took in a deep breath of the clean air. "This is great," he thought, "if this is Hell, I can't wait to see heaven."
Within seconds of his thought, another flash of lightning and a cloud of smoke appeared, and Bill was off to Heaven. Heaven was a place high above the clouds, where angels were drifting about playing their harps and singing in a beautiful chorus. It was a very nice place, Bill thought, but not as enticing as Hell. Bill looked up, yelled for God, told him his decision and was sent to Hell for eternity.
Time passed, and God decided to check on the late billionaire to see how he was progressing in Hell. When he got there, he found Bill Gates shackled to a wall in a dark cave amid bone thin men and tongues of fire, being burned and tortured by demons.
"So, how is everything going?" God asked.
Bill responded with a cracking voice filled with anguish and disappointment, "This is awful! It's nothing like the Hell I visited the first time!! I can't believe this is happening! What happened to the other place... with the beaches and the mountains and the beautiful women?"
"That was the demo," replied God.